The Bullseye Principle is a definitive, how-to guide to communicating, collaborating, and executing as a leader in the corporate arena. More specifically, it is self-contained tool box of essential communication techniques to help the reader master the most challenging and important business interactions every corporate leader will experience in their career, from the planning stages (blueprint) to the successful outcome (bullseye) of each. This book will introduce readers to the authors’ award-winning, 3-step methodology relating to personal branding, leadership communication and executive presence that has been celebrated and utilized by Fortune 500 companies across the globe. The Bullseye Principle is a must-read for anyone wanting to become more influential as a leader and communicator.

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David Lewis

David is Co-Founder and CEO of Pinnacle Performance Company, a global training firm that has revolutionized presentation and communication skills training. He is also co-inventor of The Pinnacle Method™, a unique and innovative learning system that meshes time-tested performance delivery techniques with contemporary business skills.

Prior to launching Pinnacle, David spent a number of years in executive-level sales and marketing positions at Fortune 500 companies and hi-tech/internet start-ups. He is an accomplished actor / producer and is also a member of the Screen Actors Guild with a number of stage, film, and commercial credits.

G. Riley Mills

G. Riley Mills is the Co-founder and COO of Pinnacle Performance Company and co-author of The Pin Drop Principle. He has coached some of the world's top executives and leaders on their communication skills in more than 30 countries.

Mills has guest-lectured or delivered keynotes at such events and institutions as Columbia University, Association of Talent Development (international conference), London Chamber of Commerce, New York University, Young Presidents' Organization, Cox School of Business, Southern Methodist University, Learning and Skills Conference (London), SHRM (regional chapters), Singapore Management University, and Manchester United.